Last updated: September 11, 2026

This Privacy Policy explains how Swift (“Swift,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website, place an order, contact us, or otherwise use our services (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

  • Contact information: Your name, email address, telephone number, billing address, and shipping address.

  • Order information: Products purchased, order history, returns, refunds, discounts, and delivery details.

  • Payment information: Payment method and transaction information. Complete payment card details are generally processed directly by our payment providers.

  • Account information: Login details, saved preferences, and account activity if you create a customer account.

  • Customer service information: Messages, photographs, reviews, return requests, and other information you provide when contacting us.

  • Device and usage information: IP address, browser type, device information, pages viewed, interactions, referring website, and approximate location.

  • Marketing information: Email subscription status, advertising interactions, and communication preferences.

We may collect this information directly from you, automatically through cookies and similar technologies, or from service providers such as Shopify, payment providers, advertising platforms, and delivery partners.

How We Use Your Information

We may use your personal information to:

  • Process payments and fulfill, deliver, return, or refund orders

  • Provide customer service and respond to your requests

  • Maintain and improve our website, products, and Services

  • Personalize your shopping experience

  • Send marketing communications when permitted

  • Measure advertising and website performance

  • Detect fraud, abuse, security threats, and unauthorized transactions

  • Protect our customers, business, and legal rights

  • Meet applicable legal, tax, accounting, and regulatory obligations

Legal Bases for Processing

Where applicable, including for customers in the United Kingdom, we process personal information under one or more of the following legal bases:

  • Contract: To process and deliver your order or provide requested Services

  • Consent: For certain marketing communications, cookies, and advertising technologies

  • Legitimate interests: To operate and improve our business, prevent fraud, and provide customer support

  • Legal obligations: To comply with applicable laws and regulatory requirements

You may withdraw your consent at any time where our processing is based on consent.

Cookies and Similar Technologies

We and our service providers, including Shopify, may use cookies, pixels, and similar technologies to operate the website, remember your preferences, analyze website traffic, prevent fraud, and provide relevant advertising.

You can manage cookies through our cookie banner, where available, or through your browser settings. Blocking certain cookies may affect how some parts of the website function.

How We Share Personal Information

We may share personal information with trusted third parties when reasonably necessary to operate our business, including:

  • Shopify, which hosts and supports our online store

  • Payment processors and financial institutions

  • Warehouses, fulfillment providers, and shipping carriers

  • Customer service, email, and communication providers

  • Analytics and advertising partners, including platforms such as Google and Meta

  • Fraud prevention and website security providers

  • Professional advisers, regulators, courts, and government authorities

  • A potential buyer or successor in connection with a business transaction

These providers may process information only as required to perform services for us or as otherwise permitted by law.

Our store is powered by Shopify. You can learn more about how Shopify processes customer information in the Shopify Consumer Privacy Policy.

Advertising and Your Privacy Choices

We do not sell personal information in exchange for money. However, certain uses of advertising cookies or sharing information with advertising partners may be considered “selling,” “sharing,” or “targeted advertising” under some privacy laws.

Where applicable, you can opt out by selecting Your Privacy Choices in our website footer. We also recognize supported browser-based privacy signals, such as Global Privacy Control, where required by law.

Email Marketing

If you subscribe to our marketing emails, we may send you product updates, offers, and other Swift news.

You can unsubscribe at any time by selecting the unsubscribe link in an email. Unsubscribing from marketing messages will not prevent us from sending essential communications about your orders or customer service requests.

International Data Transfers

Swift operates internationally, and our service providers may process personal information in countries outside your place of residence.

When required, we use appropriate contractual or legal safeguards to protect personal information transferred internationally. Privacy and data protection laws in other countries may differ from those in your country.

Data Retention

We retain personal information only for as long as reasonably necessary to provide our Services, maintain business and transaction records, resolve disputes, prevent fraud, and comply with legal obligations.

Retention periods may vary depending on the type of information and the purposes for which it was collected.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Please protect your account credentials and contact us if you believe your account or personal information has been compromised.

Your Privacy Rights

Depending on where you live, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of your information

  • Receive a portable copy of certain information

  • Object to or restrict certain processing

  • Withdraw consent

  • Opt out of targeted advertising or certain data sharing

  • Appeal a decision concerning a privacy request

  • Submit a complaint to your local data protection authority

To submit a privacy request, email support@swift.cn. We may need to verify your identity before completing the request.

You may also use an authorized agent where permitted by law. We will not discriminate against you for exercising an applicable privacy right.

Children’s Privacy

Swift sells clothing for children, but our website and purchasing Services are intended for parents, guardians, and other adult customers.

Our Services are not directed to children under 13, or the minimum age required by applicable law, and we do not knowingly collect personal information directly from children. If you believe a child has provided personal information to us, please contact us so that we can review and delete it where appropriate.

Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of websites that we do not control. We recommend reviewing their privacy policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, Services, technology, or legal requirements.

The revised policy will be posted on this page with an updated “Last updated” date. Where required, we will provide additional notice of significant changes.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:Email: support@swift.cn

We normally respond within 1–2 business days.